A social media rant by Cameroonian Afrobeats star, Magasco, against telecom giants MTN has incited livid reactions from several music industry stakeholders.
A seemingly frustrated Magasco called out MTN in a very categorical Facebook post for investing in concerts headlined by imported performers to the detriment of local artistes and the struggling local music industry.
30-year old Magasco, real name Tohnain Anthony Nguo, had been billed to perform on December 22 at the grand multi-purpose Palais de Sports complex in Yaounde only for an MTN-sponsored concert featuring French rap royalty, Niska, to be announced for a day earlier at the same venue.
The platinum-selling rapper, Niska, may be just 24 years old but has a huge appeal in French-speaking nations. The star has a massive cult in Cameroon following the release of his 2018 banger, W.L.G. It is fair to say a concert featuring him will likely dwarf all others.
That’s why sections of music lovers and multiple music industry personalities have questioned MTN’s decision to encourage a Niska concert to play just a day ahead of Magasco’s- the latter already hyped up as December’s grandest domestic event.
Cameroon’s music industry has been plagued with scandals, infightings and controversies over the last couple of years, affecting corporate interest. Yet several musicians have been left unimpressed by a lack of support from corporate brands and a perceived agenda to restrain the initiatives of local acts trying to make headway.
Neither 2018 AFRIMA nominee Magasco nor MTN are likely to withdraw their events, but industry analysts have speculated that the Bamenda-born singer is likely to benefit from the support he is receiving at the moment from top industry players.