Kennis Music chief, Kenny Ogungbe, whose record label is credited with transforming local Nigerian singer, 2Face Idibia into a global music icon has admitted he has given up plans to discover another world class talent.
His reason? The company had switched its business focus from discovering and managing music talents to music media management!
Mr. Kenny Ogungbe made the revelation while speaking at the AFRIMA Business Summit, a facet of the All Africa Music Awards [AFRIMA] event to a delegation of music business professionals at the Kempinski Gold Coast City in Accra, Ghana.
The renowned music mogul seemed to get slightly emotional after being questioned on the rationale behind the evolution of business purpose by a journalist whose interrogation also alleged that Kennis had lost some of its credibility in the African Music industry since the move.
According to Kenny Ogungbe, business was all about prioritizing business gains, something that was more likely today in the Radio & TV business than it was for managing a recording label. He also reasoned that Kennis’ new objective also helped to greatly impact the music industry as well as more artistes as it provided a platform to exhibit their talents and promote their music.
Nigerian media have continued to speculate that the apparent unceremonious departure of 2Baba, formerly called 2Face Idibia, from Kennis Music seriously affected the record label and ultimately resulted in the change in its business operations even though the label’s chief has consistently refuted that assertion.