One name stood out after the 2018 All Africa Music Awards [AFRIMA] at the Accra International Conference Centre, Ghana.
There were about a hundred nominees from across Africa in the several keenly contested categories yet only one outstood the rest- the one that took to the platform the most to collect awards.
It wasn’t Davido. It wasn’t Wizkid. It wasn’t Nasty C. And nope, not Sarkodie either…
It was Betty G. Betty Who? Betty G we said, from Ethiopia. The music industry in Ethiopia… urghm let’s rather say Ethiopia barely has a music industry only because saying it is non-existent is so harsh. The Eastern African nation’s music industry struggles for promoters, record labels and internationally recognized events leaving artistes to fight it all on their own to survive locally. Garnering international recognition is nearly almost implausible.
But that’s where Betty G came from to rule the continent, coming all the way West to conquer men and legends. She won Best Female Act-East Africa, Album of the Year and Revelation of the Year to book a place in history and open a new chapter for lady entertainers across the continent.
The gorgeous singer appeared with a little-known music genre but departs having left a huge mark on African music, having also appeared at the One Africa Concert- an event mostly dominated by Afrobeats-oriented music acts.
This Betty isn’t ugly. Her talent, drive, determination and conquest of Africa from the continent’s most disadvantaged music industry makes her beautiful in more ways than one.