Nigerian Afrobeats assassin, Mr. Eazi, outdoored his newest Ghanaian protégé, Addison, to the media when he launched the emPawa project in Accra on Monday.
The event followed a similar press briefing in Kenya and Uganda where the singer revealed the emPawa goal to discover, produce and promote the music and videos of 100 of the brightest music talents across Africa every year for free.
The star also shared a story with the packed auditorium at the plush La Villa Boutique of how a chance meeting and after-events with rookie Ghanaian rapper and BET nominee Kwesi Arthur had affected his worldview and inspired the $500,000 project.
Some high profile personalities at the event included actress Lydia Forson, singer Sister Derbie, top Ghana showbiz media personalities Regina Van Helvert, Christy Ukata and Vanessa Gyan, as well as producer and recording artiste, Guiltybeatz.
But the auditorium got its first witness of perhaps Africa’s next big star, Addison, who travelled 155 miles from Kumasi after Mr. Eazi watched videos of his abilities over the internet and personally phoned him to break the news of his enrolment on the emPawa initiative.
Lucky Addison was the first pick from tens of thousands of entries, made up of ambitious rising musicians across the continent that had uploaded some of their best videos on their instagram accounts with the emPawa 100 hashtag [#emPawa100] for review by industry experts affiliated to the project.
Mr. Eazi is likely to juggle the project along with his own music career after releasing his newest and third studio album ‘Lagos to London’ which features some of his recent hit singles such as Pour me Water and Property.